Imagine Your Business Thriving with a Successful 'Photo Noir' Portrait Promotion

This short and sharp course is designed for photographers, whether you work from home or run a studio, who want to launch a successful Black & White promotion.

Created by top photographic consultant Kenny Martin, this proven system takes you step-by-step through the entire process: Starting with the basics about working on a free experiential model and creating an exceptional customer journey we discuss shaping the concept and getting the process right in your head, writing a specific business plan, marketing the promotion, creating the right products at the right price for the ultimate profit, booking the clients in, shooting the actual sessions, the edit and preparing for the sale, tips and tools to elevate your selling game, and finally reviewing the results to refine for the next time you run the promo.

Every stage is covered, and every essential tool is included as a downloadable or linked resource.

In the short and sharp course, you’ll go from zero to fully equipped and confident. Follow the process exactly, and your small investment in this 'Noir' online course can be repaid with your very first sale and has the potential to generate hundreds of thousands of pounds in revenue over the years to come.

Contents:

1: Welcome to the Noir Concept

Brief overview of the concept and the power of black & white promotions.

2: Meet Kenny Martin

Get to know your mentor and why this system has worked for so many photographers.

3: Why Free Works Best

Understand why offering a free session drives profit and bookings.

4: Build Your Business Plan

Learn to estimate total costs and income.

5: Simple Prices & Products

How to keep pricing and products clean and compelling.

6: Promote the Prize Draw (Social Media Ads)

Step-by-step ad setup with best practices.

7: Selecting Winners & Follow-Up

What to send and how to contact winners.

8: Booking Sessions via Telesales

Scripts, timings, and techniques that convert.

9: Studio or Home – What Works Best?

Explore the pros and cons of both approaches.

10: Pre Session Chat

Why this 5 minute chat is so important.

11: Minimal Equipment, Maximum Impact

What you need — and what you don’t.

12: Simple Lighting Setups

Easy setups that look professional and consistent.

13: Posing That Sells

No full-lengths — just the key poses that convert.

14: Post-Session Chat

How to set the client up for a successful sale right after the shoot.

15: Live Edit Walkthrough

Follow a full edit using Capture One, Photoshop & Evoto.

16: Creating Your Sales Slideshow

Using Animoto (or your chosen software) to craft emotionally powerful presentations.

17: Getting Set for the Sale

What to prepare before the client arrives.

18: The Sales Process That Works

From slideshow to product selection and upsells. 

19: Analysing Your Promotion

Use the built-in tables to evaluate your success and improve future promotions.

SEE YOU ON THE INSIDE