Do You Want More Clients, Bigger Sales and Bigger Profits?

 

A proven system that fixes the problems holding your studio back

 

Stop Guessing   .   Start Growing

PLEASE NOTE THAT THIS POWERFUL WORKSHOP IS STILL IN THE PLANNING STAGES

THERE WILL BE A BETA LAUNCH SOON AND THE COURSE WILL BE RELEASED TOWARDS THE END OF 2025. SIGN UP FOR THE WAITLIST TODAY AND BE THE FIRST TO KNOW

 

Let’s Be Honest - This Isn’t for Everyone

I am not going to lie to you.

Running a studio is hard. You might love photography, and the idea of working for yourself might sound like a dream - but building a business takes more than being a talent behind a camera.

Forget all the “Reach 6-figures in 60 days” nonsense. This isn’t that - trust me!

Here’s the truth:

Only 10-20% of your time will be spent actually photographing

The rest? Business, marketing, sales, customer service, editing, admin, even cleaning the loo.

If you want real, lasting results, you’ll need to work hard, stay committed, and follow this proven system.

Why This Course Works

This is not a magic bullet. It’s a step-by-step roadmap built from over 35 years of mentoring hundreds of studios across the UK, Ireland, and Europe through my training events and my Total Commitment Mentoring Program (TCMP).

It works because it’s based on real world experience and I have the results to prove it!.
It works because it’s about the whole journey, not just a shiny marketing tactic.
It works because you’re going to implement it, along with me, one step at a time.

What Makes This Different

✘ No BS approach..
✘ No untested theories, everything we undertake on this program has been proven.
✘ No selling you the dream without expecting you to execute the work.

✔ Just honest, proven strategies that transform studios
✔ Real business foundations - Marketing, Pricing, Sales, and Workflow Systems
✔ 100% Coaching support from someone who’s walked the walk and always talks the talk!!!!

In The Next 6 Months and onwards - your studio will have......…

  • A Steady Stream of Great Clients
  • A Massive Increase in your Average Sale
  • Implemented a Solid and Simple Workflow
  • A group of Studios right behind you!
  • Great Profit After all Drawings and Costs
  • Taken Complete Control of your Business

How It Works

 

✅ Step 1: Apply to Join

If you’re already ready, click below to sign up. If you want to be sure this is the right thing for you, send me a message and I will arrange a discovery call to make sure it is for you!

✅ Step 2: Get Instant Access

Once you join, you’ll get instant access to the course platform. Each module is laid out in a logical, easy to follow structure so you can go at your own pace.

✅ Step 3: Learn & Take Action - Special Bonuses

Work through every video lesson in order. Tick them off as you go. You’ll also receive:

2 FREE 1 hour coaching calls with me.
The option to book extra coaching support whenever you need it + some Fantastic FREE Bonuses including ‘The Step by Step Guide to Running a Photo Noir promotion’’, the Step by Step Guide to Running a Woodland Dreams promotion’, ‘The Ultimate Guide to Studio Lighting Course’ and my Daughter ‘Natalie Martin’s Maximise your Portrait Sales Course’. The combined value of these bonuses is £3,780 if purchased from the site today!

✅ Step 4: Implement & Grow

This course only works if you really implement what you learn - you’ll build a sustainable, successful portrait business - step by step.

Course Curriculum

 

📦 MODULE 1: Starting a Portrait Studio from Scratch

Everything you need to start smart and avoid beginner mistakes.

📊 MODULE 2: Business Planning & Cash Flow

Build a financial foundation that sets you up for long term growth.

💰 MODULE 3: Pricing & Product Strategy

Design a price list and product range that supports high value sales, even from promo clients!.

📣 MODULE 4: Marketing & Lead Generation

Proven ways to consistently bring customers through your door.

📞 MODULE 5: Telesales & Diary Management

Master the art of booking and managing your leads efficiently.

📸 MODULE 6: The Session

Create variety, connection, and client confidence at every shoot.

🖼 MODULE 7: The Sale

Everything from the slideshow to the final sale this is where you make your money.

📦 MODULE 8: The Collection

Deliver the final product and maximise long term loyalty and referrals.

You’ll Also Get:

Templates, scripts, worksheets, spreadsheets and checklists
Real-world video examples
Practical tools you can use immediately

MODULE 1:

STARTING A PHOTOGRAPHY STUDIO FROM SCRATCH

Video Lesson 1: Why Do You Want to Have a Photography Business in the First Place?
Video Lesson 2: What Type of Studio? - Brick and Mortar or Working from Home?
Video Lesson 3: Essential Equipment to Get Started
Video Lesson 4: Software, Website, and Branding Setting Yourself Up for Success
Video Lesson 5: Defining Your Genre - What’s Your Niche?
Video Lesson 6: Use a Pro Lab or Print In-House?
Video Lesson 7: The Legal Stuff - What You Need to Know
Video Lesson 8: CRM—How to Use My Stratus (Studioplus Software)

Resources:

  • Website Examples

  • SWOT Analysis Template

  • Equipment List

  • Stratus Software Training Video

MODULE 2:

BUSINESS PLANNING

Video Lesson 1: Why Do You Even Need a Business Plan?
Video Lesson 2: How to Build a Business Plan Step by Step
Video Lesson 3: Getting Your Financial Projections Right from the Start
Video Lesson 4: Planning for the Future - Growth Strategies and Scaling

Resources:

  • Cash Flow Templates

  • Business Plan Templates

  • Analysis Tables Templates

  • Daily, Weekly, Monthly, and Yearly Analysis Wall Charts

MODULE 3:

PRICES AND PRODUCTS

Video Lesson 1: Digital, Packages, Loose Prints, Wall Art - What’s Right for Your Studio?
Video Lesson 2: Choosing the Right Products for Your Clients
Video Lesson 3: How to Structure Your 1st Appointment Price List
Video Lesson 4: Presenting Your Price List to Clients

Resources:

  • Price List Templates

  • Product Presentation Guide

  • Sales Pitch Scripts

MODULE 4:

MARKETING

Video Lesson 1: The Industry Has Changed - We MUST Market! Lead Generation is Key.
Video Lesson 2: Free vs Paid Leads - Which is Right for You?
Video Lesson 3: Routes to Market - How to Get Customers in the Door
Video Lesson 4: Facebook Organic vs Facebook Ads - Which Ads Work Best?
Video Lesson 5: Third-Party Facebook Draws for Lead Generation
Video Lesson 6: Exhibition Questionnaire - Turning Exhibitions into Leads
Video Lesson 7: Charity Balls - Using Charity Vouchers as Lead Generation
Video Lesson 8: Lazy Leads - Emma’s Diary, Click Leads, and Other Sources
Video Lesson 9: Corporate Gifts - Using Them for Lead Generation
Video Lesson 10: Other Potential Routes - Past Clients, Schools, Print Marketing, Referrals and more.

Resources:

  • Facebook Ad Examples and Step by Step Guide

  • Third-Party Draw Partner Approach Scripts

  • Charity Ball Lead Generation Guide

  • Corporate Gift Setup Guide and Forms

MODULE 5:

DIARY MANAGEMENT

Video Lesson 1: Why You Need Telesales - Understanding the Function
Video Lesson 2: Telesales Staff - Who to Look for and How to Train Them
Video Lesson 3: How Many Leads and Telesales Hours Do You Need?
Video Lesson 4: Call Scripts and Examples for Different Lead Sources
Video Lesson 5: The Tele-Booking Procedure - What Info to Send to Clients

Resources:

  • Telesales Ad Examples

  • Telesales Analysis Sheets

  • Telesales Scripts

  • Call Example Templates from Other Studios

MODULE 6:

THE PORTRAIT SESSION

Video Lesson 1: Arrival - Pre-Session Chat - How to Set Expectations
Video Lesson 2: The Actual Session - Techniques for Success
Video Lesson 3: Creating Variety - Keep it Fresh and Engaging
Video Lesson 4: Post-Session Chat - The Walkthrough Procedure
Video Lesson 5: The Edit - Use Animoto to Create Compelling Slideshows

Resources:

  • Session Variety Presentation Guide

  • Photography Scoring Sheet Analysis Template

  • Shoot Checklist

  • Post and Pre-Session Scripts

  • Animoto Slideshow Examples

MODULE 7:

THE SALE

Video Lesson 1: Pre-Viewing Chat - Setting the Stage for Success
Video Lesson 2: Introduction - Building Trust and Rapport
Video Lesson 3: Slide Show - Using Emotion to Sell
Video Lesson 4: Selection - Helping Clients Choose the Best Images
Video Lesson 5: Add-Ons - How to Maximize Each Sale
Video Lesson 6: Close the Sale - Getting the Yes
Video Lesson 7: Deal with Objections - Handling Pushback Effectively
Video Lesson 8: Record the Figures - Tracking Sales Accurately

Resources:

  • Natalie Martin's Sales Video - Recorded in front of a live audience 

  • Objection Handling Cheat Sheet

  • Sales Recording Sheet Templates

MODULE 8:

THE COLLECTION

Video Lesson 1: Collecting Orders and Payments - Best Practices
Video Lesson 2: Client Communication - Keep Them Engaged Post Sale
Video Lesson 3: Product Delivery - Creating an Unforgettable Experience
Video Lesson 4: Upsell During Collection - Opportunities to Maximize
Video Lesson 5: Follow Up - Ensuring Clients Return for Future Sessions

Resources:

  • Collection Checklist

  • Payment Tracking Sheets

  • Follow-Up Email Templates

This Course Is For You If...

  • You are struggling in your studio!
  • You want to move genres to the more profitable portraiture
  • You are a determined to be a success
  • You dream of living a more comfortable life
  • You don't expect instant success - it doesn't happen!!!
NICE TO MEET YOU

I'm Kenny Martin

 

I’m Kenny Martin, a Scottish photographer and mentor with a career spanning four decades. Since beginning my journey in photography in 1985, I’ve been fortunate to have  receive multiple Kodak Gold Awards, serve as a Kodak Masterclass Lecturer, and later chair the European Kodak Gold Awards panel. I also co-founded Golden Touch Seminars back in the mid 1990's, delivering training that’s empowered photographers across the UK and Europe.

After years of managing the pressures of weddings and commercial work, in 1996 I made a pivotal decision to shift my focus to portrait photography. With the guidance of a world-class mentor together we developed many new routes to market and promotional vehicles and by 2005 I went on to build Scotland’s first portrait studio to achieve £1.5 million in turnover on family portraiture.

From high-volume multi staffed monsters to unique boutique portrait studios and even an exclusive high end home portrait service, I’ve operated at every scale of the portrait business. In 1997 I was one of the earliest adopters of digital photography in Europe with Phase One, investing heavily to create Europe's first fully digital portrait studio!

Photography has taken me to more than 16 countries as a speaker and educator, but my greatest passion lies in mentoring. For the last 15 years through my Studio Doctor and Total Commitment Mentoring Program, I’ve had the privilege of helping 100's of studio owners all across Europe grow profitable, sustainable photography businesses in many cases changing the lives of these studio owners. If you have a problem in your studio, if you need help to grow, check out the many options on the website and don't be shy, please reach out, even for a no obligation phone call, be rest assured all the conversations I have with any potential client is guaranteed 100% confidential!  Let me help you!

"The Sales have changed dramatically along with my with my sales skills and attitude to sales, no sales are a rare occurrence and I go into each sale session aiming for a 4 figure sales and a few times a month I get just that, and they are increasing in frequency".

- Rowan Watts - Southampton

"The studio itself looks a world away from the way it looked when Kenny first came in, clients and business associates that have seen the 'before' and 'after' always comment and I regularly get asked about the huge portraits on the reception wall."

- Stables Studios - Wales

"Kenny's TCMP programme my first reaction was that I wanted to be a part of it.  The nagging doubts of 'I can't afford this' crept until I thought to myself that in reality I couldn't afford not to apply and was delighted to be selected"

- Peter Griffiths - Waddeston
GET STARTED TODAY!

The No-Nonsense Blueprint to Fixing Your Studio: More Clients, Bigger Sales, Clear Workflow

Stop guessing. Start growing. Get a real-world system that fixes the bottlenecks holding your studio back

(Without the Hype) 

This course has been 35 years in the making, the information you receive in this course will change your life. The studios I work with in my TCMP mentoring program use EXACTLY the same methods given in this course except some of my studios have paid me hundreds of thousands over the years and it's all yours for a one off payment of ONLY £6,995. (Included is an extra £3,780 of very valuable bonus material). 

It would not be unusual to see your initial investment 10x, 20x or more in the first couple of years. There will be at least 6 months of getting all the pieces in place, honing your new found skills, developing each part of the business as per the blueand the next year you will reap the rewards. BUT you need to work hard at it.

It ain't easy, if it was - EVERYONE would be doing it!!!

Pay In Full

ÂŁ6,995

WORKSHOP NOT YET LIVE
 

 14-DAY MONEY-BACK GUARANTEE

If you aren’t completely satisfied with the 'How to Run a Successful Studio Course' let us know within the first 14 days for a full refund. No questions asked.